Terms of Service — VellumUp
Updated May 18, 2026
Please read these Terms of Service ("Terms") carefully before using the VellumUp platform — an AI-powered SEO article generation service (the "Service") operated by VellumUp ("us", "we", or "our"). By accessing or using the Service, you agree to be bound by these Terms.
1. User Accounts
Information Accuracy
When you register, you must provide accurate, complete, and up-to-date information. Submitting false or misleading information constitutes a material breach of these Terms and may result in immediate suspension or termination of your account.
Account Security
You are solely responsible for maintaining the security of your login credentials, OTP codes, and any connected third-party authentication (such as Google). All activity that occurs under your account is your sole responsibility, whether or not authorized by you.
Security Incident Reporting
You must notify us immediately if you become aware of any unauthorized access to your account, suspected breach of credentials, or any other security incident that may affect the integrity of your account or the Service.
2. Legal Capacity and Age Requirement
Age Requirement
The Service is intended exclusively for individuals aged 18 or older. By using the Service, you represent and warrant that you are at least 18 years of age and have the full legal capacity to enter into a binding agreement.
Right to Verify
We reserve the right to request proof of age at any time and to immediately suspend or terminate access for any user who does not meet this requirement.
3. Intellectual Property
The Service and all its components — including but not limited to the codebase, design, user interface, AI prompting logic, brand analysis algorithms, trademarks, and unique features — are and shall remain the exclusive property of VellumUp and its licensors.
The content and articles generated for you through the Service ("Outputs") are provided to you under a worldwide, non-exclusive, perpetual, transferable license for full commercial use, including publishing, distributing, editing, and selling to third parties. For the avoidance of doubt, no ownership of the Service is granted to the user, including but not limited to the source code, user interface, prompts, algorithms, models, or any other technology component of VellumUp, all of which shall remain the exclusive property of the Company. Additionally, the Company may use anonymized usage data and outputs for the purpose of improving, analyzing, and developing the Service, subject to applicable privacy laws.
4. Privacy and Data Security
Security Measures
We implement industry-standard and widely accepted security measures and protection technologies to reasonably safeguard the confidentiality of your account data, website analyses, and generated articles. The user understands that no digital environment is entirely impenetrable, and that the Service makes use of third-party models (LLMs); accordingly, the user undertakes not to input highly sensitive information into the Service (such as direct credit card details, protected trade secrets, or medical information).
Your Data Rights
You may request access to, correction of, or deletion of your personal data at any time, in accordance with applicable privacy laws (including GDPR and the Israeli Protection of Privacy Law). Requests should be submitted to our support team. Full details are available in our Privacy Policy.
5. Prohibited Activities
You agree not to use the Service for any unlawful or abusive purpose. Prohibited activities include, but are not limited to:
- Submitting website URLs or content that you do not own or have authorization to use.
- Generating articles that contain defamatory, hateful, deceptive, or infringing content.
- Attempting to reverse engineer, scrape, or extract the AI model, prompts, or underlying algorithms.
- Using the Service to generate content for spam, black-hat SEO, or other practices that violate search engine guidelines.
- Circumventing usage quotas, billing, or access controls through technical or other means.
- Distributing malicious code, bots, or automated scripts that interfere with the Service.
6. Service Availability and AI Output
Access Upon Payment
Full access to article generation and site analysis features is granted automatically upon successful payment confirmation and account setup. Free-tier access is available without payment, subject to usage limits.
AI Output Disclaimer
VellumUp uses AI to generate SEO content based on your inputs. While we strive for quality, AI-generated content may contain inaccuracies, errors, or outdated information. You are responsible for reviewing, editing, and verifying all generated content before publishing. VellumUp is not liable for SEO outcomes, ranking changes, or business results arising from the use of generated content.
Service Availability
The Service is provided on an "AS AVAILABLE" basis. We do not warrant that the Service will be available continuously, without interruption, errors, or delays. Temporary outages may occur due to maintenance, updates, technical failures, or factors beyond our control. VellumUp shall not be liable for any loss of data, revenue, or damages arising from temporary unavailability of the Service.
7. Cancellation and Refund Policy
7.1 General Right of Cancellation
You may request a refund within 14 days of your initial purchase, provided you have not made substantial use of the Service as defined in Section 7.2 below.
7.2 Substantial Use Exclusion
Given the nature of the Service as a digital content generation platform, the right to a refund is void if you have made substantial use of the Service prior to the refund request.
Substantial use of the Service includes, but is not limited to: generating more than 25 articles, or consuming AI credits exceeding 50% of the purchased plan's allowance during a trial period or within the first 14 days from the date of purchase.
In such cases, VellumUp reserves the right to decline the refund request on the grounds that the digital service has been fully delivered and the content consumed.
7.3 Subscription Cancellation
You may cancel a recurring subscription at any time via Settings → Billing. Cancellation takes effect at the end of the current billing period. No partial refund is issued for unused days in the current cycle if the Service has already been used during that period.
8. Limitation of Liability
Liability Cap
The Service and its outputs are provided "as is" and on an availability basis only. The user hereby declares and agrees that use of the Service, AI-generated outputs, and information derived from the website is at the user's sole responsibility and full risk. The user irrevocably, unconditionally, and permanently waives any and all claims, demands, or actions against VellumUp, its directors, or employees for any damages (direct, indirect, consequential, financial, reputational, or SEO ranking losses). In any event where a court or applicable law determines that VellumUp bears liability for any damages, its total and final liability for any single incident or series of incidents shall in no case exceed the amount actually paid by the user for the Service in the 30 days preceding the incident.
Content and Publishing Decisions
You are solely responsible for all decisions regarding the editing, use, and publication of AI-generated content. VellumUp does not guarantee specific SEO results, search engine rankings, or traffic outcomes. Use of the Service is at your own risk.
9. Content and SEO Disclaimer
VellumUp is a content generation tool. It does not provide legal, financial, medical, or any other form of professional advice.
No Professional Advice
AI-generated articles are intended as a starting point for your content strategy. They do not constitute legal, financial, medical, or regulated professional advice of any kind. Do not rely on generated content as a substitute for qualified expert guidance.
Accuracy and Fact-Checking
You are responsible for verifying the accuracy of all AI-generated content before publication. VellumUp makes no warranties regarding the factual correctness, completeness, or fitness for purpose of any generated article.
No Agency or Partnership
Use of the Service does not create an agency, partnership, employment, or contractor relationship between you and VellumUp. We are a software provider — the content you publish is your responsibility.
10. Termination
We reserve the right to suspend or terminate your account and access to the Service immediately and without prior notice if you breach these Terms, engage in abusive or fraudulent activity, or for any other reason at our sole and absolute discretion, without obligation to provide reasons. Upon termination, your right to use the Service ceases immediately. You may delete your own account at any time via Settings → Danger Zone.
11. Changes to These Terms
We may update these Terms from time to time. We will notify you of material changes by updating the effective date at the top of this page and, where appropriate, by email. Your continued use of the Service after any changes constitutes your acceptance of the revised Terms.
12. Indemnification
The user agrees to indemnify, defend, and hold harmless VellumUp, its directors, employees, partners, and representatives from any claim, demand, damage, loss, liability, cost, or expense (including reasonable attorneys' fees) arising from: (a) the user's use of the Service; (b) breach of these Terms; (c) infringement of third-party rights, including copyright, privacy, or intellectual property rights; (d) any content the user created, edited, or published through the Service.
13. Governing Law and Jurisdiction
These Terms and the relationship between the user and VellumUp shall be governed exclusively by the laws of the State of Israel, without regard to its conflict of law provisions.
Before initiating any legal proceeding, the parties undertake to attempt to resolve any dispute through direct good-faith negotiation for a period of no less than 30 days from the date of written notice of the dispute. Only if no resolution is reached during that period may either party refer the matter to the competent courts of Israel.
The exclusive and sole jurisdiction to adjudicate any dispute, claim, or action arising from these Terms or from the use of the Service shall be vested in the competent courts of Israel.
The user waives any right to file or participate in a class action, collective lawsuit, or any other collective legal proceeding against VellumUp. All claims must be filed and adjudicated on an individual basis only.
14. Contact Us
If you have any questions, concerns, or requests regarding these Terms, please contact us at: support@vellumup.com