If your Wix site “looks fine” but still won’t rank, it’s usually not a mystery. It’s a handful of quiet issues that suppress visibility: pages not indexed, thin content, duplicate titles, broken internal links, slow templates, and weak keyword targeting. This walter writes ai teardown shows exactly how to spot each problem and fix it once, then automate it for every future post.
walter writes ai quick diagnosis: why Wix SEO sites don’t rank
walter writes ai is the fastest way to explain what most site owners learn the hard way: rankings don’t fail because you chose Wix, they fail because the basics are inconsistent.
Here’s the reality from audits we’ve done on Wix builds for local services, ecommerce, and small SaaS: the platform is rarely the constraint. The constraint is sloppy execution at scale. One bad title tag is survivable. Fifty pages with duplicated titles, thin copy, and orphaned URLs is not.
A single sentence worth saving:
Most Wix “SEO problems” are content and indexation problems, not platform problems.
To make this practical, we’ll go in the same order Google does: can it crawl you, can it index you, does it understand your page, and is your page worth ranking.
Indexation mistakes: pages exist, but Google never stores them
Indexation mistakes are when your pages are live, but Google doesn’t include them in its index, so they cannot rank.
Start with proof, not guesses. Open Google Search Console and check Pages (Indexing). If you don’t have Search Console set up, follow Google’s official steps for setting up Search Console. Then look for patterns like “Discovered - currently not indexed” and “Crawled - currently not indexed”.
Common Wix-specific causes we see:
You accidentally left a page set to “noindex”, you blocked folders in robots.txt, or you published pages but never linked to them internally so Google barely finds them.
The fix is boring and effective:
Make sure the page is indexable, link to it from at least one strong page (homepage, category, or a relevant blog post), and submit the URL for indexing in Search Console.
If you publish often, treat indexation as a system. VellumUp’s Scan Website step learns your existing structure and can keep internal linking consistent as you scale content. If you’re planning automation, start by checking which CMS connection you’ll use in VellumUp integrations for Wix so publishing does not become the bottleneck.
Thin content: the #1 silent killer on Wix blogs and service pages
Thin content is a page that technically targets a topic, but does not answer the query well enough to deserve a top result.
On Wix, thin content happens for two reasons:
You use beautiful sections with very little text, or you publish “announcement posts” that have no search intent.
A good rule from real audits: If a page can’t satisfy the query without the reader needing to search again, it’s thin.
Fix it with an intent-first rewrite. Don’t “add words”. Add decisions, examples, and specifics:
Define who the page is for, what problem it solves, what steps the reader should take, and what proof you have (pricing ranges, timelines, before/after outcomes, screenshots, FAQs).
If you need a benchmark, Google’s own documentation is clear that quality matters and “helpful content” is the goal, not word count. Use Google Search Central’s guidance on creating helpful, reliable, people-first content as your standard.
When teams try to solve thin content with AI writing, they often create fluff. We see it all the time. If you want the “what not to do” list that actually reflects how pages lose trust, use AI writing mistakes that hurt SEO and trust as a checklist before you publish.
Duplicate titles and meta descriptions: Wix templates that create cannibalization
Duplicate titles are when multiple pages share the same title tag, which confuses Google about which page should rank.
This is common on Wix because templates encourage reused headings like “Services | Brand Name” across many URLs. It looks consistent, but it’s a ranking drag. It also creates keyword cannibalization, where two similar pages compete and neither wins.
Here’s a simple standard we apply:
Your title tag should include one primary topic, one qualifier, and one brand element, in that order. And it should be unique across the site.
Use this table as a quick pattern library:
Page type
Bad title (duplicate risk)
Better title (unique + intent)
Service page
Services | Acme Studio
Wix SEO services for local businesses | Acme Studio
Location page
Plumbing | Acme Plumbing
Emergency plumber in Austin - pricing and response times | Acme Plumbing
Blog post
SEO Tips | Blog
Wix SEO: common mistakes that block rankings (fixes)
Meta descriptions won’t directly “boost” rankings, but they do impact clicks. Better clicks help your page earn its place. Write them like ad copy, not summaries.
If you want a structured way to generate titles that match your voice, not generic templates, AI writing prompts that actually improve output includes prompt patterns that reduce duplication and keep pages distinctive.
Broken internal links and orphan pages: authority doesn’t flow
Broken internal links are links that return 404s or point to redirected URLs. Orphan pages are pages with no internal links pointing to them.
Both problems are common on Wix sites that have been redesigned, had slugs changed, or migrated from older structures. They quietly kill rankings because they waste crawl budget and stop authority from flowing through your site.
You can find these issues fast:
Run a crawl with Screaming Frog SEO Spider (free up to 500 URLs) and filter for 4xx errors and “Orphan URLs” (if you connect analytics and Search Console). Ahrefs also explains why internal links matter and how they affect rankings in their internal links guide.
The fix is not “add links everywhere”. The fix is a simple architecture:
Every important page should be reachable in 3 clicks from the homepage, and every blog post should link to one related service or product page.
If you want this to happen automatically, VellumUp builds internal links into each article as it writes, based on your existing URLs. That is how content machines avoid the slow decay that happens when humans forget to link older pages.
Slow pages and heavy Wix elements: you can’t outrank a bad experience
Slow pages are pages that load too slowly on mobile, which hurts rankings and conversions.
Google has been explicit for years that page experience matters. Core Web Vitals are measurable, and you can test them with PageSpeed Insights. Google’s documentation on Core Web Vitals is worth reading once, then turning into a checklist.
What slows Wix sites in the real world:
Overused animations, huge background videos, uncompressed images, and apps you installed once and forgot.
Fixes you can apply today:
Compress images before upload, remove autoplay video sections, limit custom fonts, and audit third-party apps. Also, add descriptive image alt text for accessibility and image search. If you want help scaling that, an alt text generator process (even a lightweight one) prevents “image1.jpg” content from spreading across your site.
If you’re doing seo web design work, treat speed as a design constraint, not a last-minute optimization. A gorgeous layout that fails mobile performance is not “premium”. It’s expensive.
Weak keyword targeting: you’re writing, but not for queries
Weak keyword targeting is when your page is about something, but not aligned with what people type into search.
We see three patterns on Wix sites:
You target broad terms (“SEO”, “marketing”), you write for your brand language instead of customer language, or you publish posts that have no clear query at all.
A practical approach that works:
Pick one primary query per page, then support it with 3 to 5 related subtopics. Tools like Surfer SEO can help you see what top pages cover, but the real win is mapping search intent. If the query is “Wix SEO mistakes”, the page needs specific mistakes and fixes, not a generic SEO overview.
This is where “best ai for writing” is the wrong question. The right question is: can your system consistently choose topics with demand, match intent, and publish on schedule?
Yes, and not just with detectors. Editors and Google both look for signals of thin content, repetition, and lack of firsthand detail. If AI is part of your workflow, make sure every page includes specific examples, decisions, and proof.
Does Walter write pass AI detection?
“Passing detection” is the wrong goal for SEO. The goal is helpful, accurate content that matches intent and your brand voice. Focus on quality, internal links, and clear structure, and you will not need gimmicks.
Is Walter writes AI legit?
The useful question is whether the workflow produces indexable, intent-matched pages with consistent internal linking and publishing cadence. Any tool is only “legit” if it improves those outcomes on your site.
Does Walter write AI cost money?
Most serious writing and SEO tooling is paid because it includes research, generation, and publishing automation. Always compare cost to output volume and the value of ranking pages, not to the price of a single article.
Fix it once, then automate every future post
Fix it once means you stop relying on memory and start relying on defaults.
Here’s the play we use on real sites:
First, create a “publishing standard” for titles, H1s, slugs, internal links, and image rules. Second, repair the existing site: indexation, duplicates, broken links, and your top 10 pages by business value. Third, automate new content so it cannot regress.
If you want a simple automation path, connect your site once and publish consistently. Start with VellumUp integrations to see the setup options, then check VellumUp pricing to match volume to your goals. If you’re ready to turn your Wix URL into a content growth engine, create your workspace in VellumUp account registration and run your first scan.
The most actionable next step: Open Search Console, find pages that are “Crawled - currently not indexed”, and fix those first. Those are your fastest wins because Google already found them.
VellumUp8 min read
